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Government–citizen communication refers to the interaction and exchange of information between public authorities and the people they serve. It involves how governments inform citizens about policies, programs, and decisions, while also providing channels for citizens to express their opinions, needs, and feedback. Effective communication in this area promotes transparency, accountability, and trust, ensuring that citizens are aware of their rights and responsibilities. It can occur through traditional means such as public meetings and media, as well as digital platforms like social media and e-governance systems, helping to strengthen democratic participation and improve the quality of public service delivery.
This lecture is part of PAD 214 PUBLIC RELATIONS IN GOVERNMENT in the Public Administration department. The course has 18 recorded lectures across 6 series, all free to watch.