Nigeria's free digital learning hub. Videos, lecture notes, practice questions and leaderboards aligned with CCMAS, NBTE, NCCE, WAEC, NECO, IJMB and JAMB curricula.
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Nigeria's free digital learning hub. Videos, lecture notes, practice questions and leaderboards aligned with CCMAS, NBTE, NCCE, WAEC, NECO, IJMB and JAMB curricula.
The foundations of public relations in government revolve around the strategic management of communication and relationships between public institutions and the citizens they serve, with the primary aim of promoting transparency, trust, and mutual understanding. It involves informing the public about government policies, programs, and decisions while also gathering public opinion to guide governance and policy-making. Effective government PR emphasizes accountability, ethical communication, crisis management, and active engagement through various media channels to ensure that information is accurate, timely, and accessible. Ultimately, it seeks to build and sustain public confidence, encourage citizen participation, and support democratic governance by fostering open dialogue between the government and the people.
This lecture is part of PAD 214 PUBLIC RELATIONS IN GOVERNMENT in the Public Administration department. The course has 18 recorded lectures across 6 series, all free to watch.
