Loading
Nigeria's free digital learning hub. Videos, lecture notes, practice questions and leaderboards aligned with CCMAS, NBTE, NCCE, WAEC, NECO, IJMB and JAMB curricula.
Public opinion, policy, and governance are closely interconnected elements of a political system, where citizens’ beliefs, attitudes, and preferences influence the decisions made by leaders and institutions. Public opinion serves as a guiding force for policymakers, shaping the creation, implementation, and evaluation of public policies, especially in democratic societies where leaders are accountable to the people. Governance, which refers to the processes and structures through which authority is exercised, both responds to and helps shape public opinion through communication, laws, and institutional practices. Effective governance requires balancing public demands with expert knowledge, economic realities, and long-term societal goals, making the interaction between these three components dynamic and essential for maintaining stability, legitimacy, and development in any society.
This lecture is part of PAD 214 PUBLIC RELATIONS IN GOVERNMENT in the Public Administration department. The course has 18 recorded lectures across 6 series, all free to watch.