Nigeria's free digital learning hub. Videos, lecture notes, practice questions and leaderboards aligned with CCMAS, NBTE, NCCE, WAEC, NECO, IJMB and JAMB curricula.
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Nigeria's free digital learning hub. Videos, lecture notes, practice questions and leaderboards aligned with CCMAS, NBTE, NCCE, WAEC, NECO, IJMB and JAMB curricula.
Citizen communication and image management refer to the ways governments, organizations, or public institutions interact with citizens while shaping and maintaining a positive public perception. It involves sharing clear, accurate, and timely information through channels such as social media, public announcements, and community engagement to build trust and transparency. At the same time, image management focuses on how these institutions present themselves, handle crises, respond to feedback, and uphold accountability to strengthen their reputation. Together, effective communication and image management help foster stronger relationships between authorities and citizens, encourage public participation, and ensure that actions and policies are well understood and positively perceived.
This lecture is part of PAD 214 PUBLIC RELATIONS IN GOVERNMENT in the Public Relations department. The course has 18 recorded lectures across 6 series, all free to watch.
