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Public relations serves as a vital tool for promoting transparency and accountability by fostering open communication between organizations and their stakeholders. Through strategic dissemination of accurate and timely information, PR helps build trust, clarify intentions, and ensure that actions are visible and understandable to the public. By encouraging feedback, addressing concerns, and maintaining ethical standards in communication, public relations holds organizations responsible for their decisions and behaviors. Ultimately, it strengthens credibility and supports good governance by ensuring that stakeholders are well-informed and engaged.
This lecture is part of PAD 214 PUBLIC RELATIONS IN GOVERNMENT in the Public Administration department. The course has 18 recorded lectures across 6 series, all free to watch.