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Nigeria's free digital learning hub. Videos, lecture notes, practice questions and leaderboards aligned with CCMAS, NBTE, NCCE, WAEC, NECO, IJMB and JAMB curricula.
Cross-Cultural and Multilingual Complexes in International PR is a course that examines how cultural diversity and language differences influence public relations practices across countries. It explores communication strategies for engaging global audiences, managing cultural sensitivities, and overcoming language barriers in international campaigns. The course also highlights the importance of intercultural competence, media adaptation, and ethical communication in building effective global public relations.
This lecture is part of MCM 314 International Public Relations and Advertising in the Mass Communication department. The course has 36 recorded lectures across 11 series, all free to watch. Read or download the MCM 314 lecture note to study alongside the video.