Nigeria's free digital learning hub. Videos, lecture notes, practice questions and leaderboards aligned with CCMAS, NBTE, NCCE, WAEC, NECO, IJMB and JAMB curricula.
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Nigeria's free digital learning hub. Videos, lecture notes, practice questions and leaderboards aligned with CCMAS, NBTE, NCCE, WAEC, NECO, IJMB and JAMB curricula.
Investing Soft Power Through Media Campaigns is a course that explores how governments, organizations, and institutions use media and communication strategies to influence public perception, build cultural appeal, and strengthen international relationships. The course examines the role of digital media, advertising, public diplomacy, and strategic campaigns in shaping global image, promoting national interests, and gaining influence through persuasion rather than force
This lecture is part of MCM 314 International Public Relations and Advertising in the Mass Communication department. The course has 36 recorded lectures across 11 series, all free to watch. Read or download the MCM 314 lecture note to study alongside the video.
