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Nigeria's free digital learning hub. Videos, lecture notes, practice questions and leaderboards aligned with CCMAS, NBTE, NCCE, WAEC, NECO, IJMB and JAMB curricula.
Cross Culture and Multilingual Complexes in International PR is a course that examines how cultural differences and language diversity influence public relations practices in the global environment. It explores strategies for effective communication across cultures, management of multilingual audiences, adaptation of PR messages to different cultural contexts, and the challenges of maintaining mutual understanding and positive international relationships. The course also highlights the role of cultural sensitivity, ethics, and global communication skills in successful international public relations campaigns
This lecture is part of MCM 314 International Public Relations and Advertising in the Mass Communication department. The course has 36 recorded lectures across 11 series, all free to watch. Read or download the MCM 314 lecture note to study alongside the video.