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Nigeria's free digital learning hub. Videos, lecture notes, practice questions and leaderboards aligned with CCMAS, NBTE, NCCE, WAEC, NECO, IJMB and JAMB curricula.
International Relations and Advertising is a course that explores the relationship between global communication, diplomacy, media, and advertising practices across different countries and cultures. It examines how advertising influences international image building, public opinion, cultural exchange, and global business relations. The course also discusses communication strategies, international media systems, branding, ethics, and the role of advertising in promoting products, services, and national interests in the global environment
This lecture is part of MCM 314 International Public Relations and Advertising in the Mass Communication department. The course has 36 recorded lectures across 11 series, all free to watch. Read or download the MCM 314 lecture note to study alongside the video.