Nigeria's free digital learning hub. Videos, lecture notes, practice questions and leaderboards aligned with CCMAS, NBTE, NCCE, WAEC, NECO, IJMB and JAMB curricula.
Loading
Nigeria's free digital learning hub. Videos, lecture notes, practice questions and leaderboards aligned with CCMAS, NBTE, NCCE, WAEC, NECO, IJMB and JAMB curricula.
Investigation of Soft Power through Media Campaigns is a course that explores how nations, organizations, and institutions use media campaigns to influence public opinion, shape international image, and promote cultural values without the use of force. The course examines strategies of communication, digital media influence, public diplomacy, propaganda, and the role of advertising and public relations in building soft power across global audiences
This lecture is part of MCM 314 International Public Relations and Advertising in the Mass Communication department. The course has 36 recorded lectures across 11 series, all free to watch. Read or download the MCM 314 lecture note to study alongside the video.
