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Nigeria's free digital learning hub. Videos, lecture notes, practice questions and leaderboards aligned with CCMAS, NBTE, NCCE, WAEC, NECO, IJMB and JAMB curricula.
Trend and Challenges in Multinational Public Relations is a course that examines the evolving practices, global trends, and major challenges facing public relations in multinational organizations. It explores issues such as cross-cultural communication, global media relations, digital communication trends, corporate reputation management, crisis communication, and ethical considerations in international environments. The course also highlights how organizations adapt PR strategies to different cultural, political, and economic contexts worldwide
This lecture is part of MCM 314 International Public Relations and Advertising in the Mass Communication department. The course has 36 recorded lectures across 11 series, all free to watch. Read or download the MCM 314 lecture note to study alongside the video.