Nigeria's free digital learning hub. Videos, lecture notes, practice questions and leaderboards aligned with CCMAS, NBTE, NCCE, WAEC, NECO, IJMB and JAMB curricula.
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Nigeria's free digital learning hub. Videos, lecture notes, practice questions and leaderboards aligned with CCMAS, NBTE, NCCE, WAEC, NECO, IJMB and JAMB curricula.
Competing in Global Markets with New Products
Competing in global markets with new products involves introducing innovative goods or services to customers across different countries while effectively addressing diverse consumer needs, cultural differences, market regulations, and competitive challenges. For new ventures, success in global markets requires a strong value proposition, product quality, strategic pricing, effective branding, and the ability to adapt products to local preferences. Businesses often utilize digital technologies, international partnerships, market research, and global distribution channels to reach customers worldwide and expand their market presence. By successfully competing in global markets, firms can increase sales, gain access to larger customer bases, enhance their competitive advantage, and achieve long-term growth and sustainability in an increasingly interconnected global economy.
This lecture is part of ENT 225 Foundation of Entrepreneurial Marketing in the Entrepreneurship department. The course has 13 recorded lectures across 5 series, all free to watch. Read or download the ENT 225 lecture note to study alongside the video.
