Nigeria's free digital learning hub. Videos, lecture notes, practice questions and leaderboards aligned with CCMAS, NBTE, NCCE, WAEC, NECO, IJMB and JAMB curricula.
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Nigeria's free digital learning hub. Videos, lecture notes, practice questions and leaderboards aligned with CCMAS, NBTE, NCCE, WAEC, NECO, IJMB and JAMB curricula.
Traditional and Technology-Based Approaches to New Venture Marketing
Traditional and technology-based approaches to new venture marketing are methods used by startups and emerging businesses to promote their products or services and attract customers. Traditional marketing approaches include print advertising, radio and television commercials, flyers, billboards, trade fairs, direct selling, and word-of-mouth promotion, which help businesses build local visibility and personal customer relationships. Technology-based marketing approaches leverage digital tools such as social media marketing, email campaigns, websites, search engine optimization (SEO), online advertising, mobile applications, and data analytics to reach wider audiences more efficiently and cost-effectively. By combining both traditional and digital marketing methods, new ventures can maximize market reach, enhance customer engagement, strengthen brand awareness, and improve their ability to compete and grow in today's dynamic business environment.
This lecture is part of ENT 225 Foundation of Entrepreneurial Marketing in the Entrepreneurship department. The course has 13 recorded lectures across 5 series, all free to watch. Read or download the ENT 225 lecture note to study alongside the video.
