Nigeria's free digital learning hub. Videos, lecture notes, practice questions and leaderboards aligned with CCMAS, NBTE, NCCE, WAEC, NECO, IJMB and JAMB curricula.
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Nigeria's free digital learning hub. Videos, lecture notes, practice questions and leaderboards aligned with CCMAS, NBTE, NCCE, WAEC, NECO, IJMB and JAMB curricula.
Core Concept and Importance of Marketing for New Ventures
Marketing is the process of identifying customer needs, creating value through products or services, and effectively communicating that value to target customers. For new ventures, marketing is a critical function because it helps entrepreneurs understand their market, attract potential customers, build brand awareness, and differentiate their business from competitors. Effective marketing enables startups to generate sales, establish customer loyalty, and achieve sustainable growth by ensuring that the right products reach the right audience at the right time. Without proper marketing, even innovative products and services may fail to gain market acceptance, making marketing essential for the survival and success of new ventures.
This lecture is part of ENT 225 Foundation of Entrepreneurial Marketing in the Entrepreneurship department. The course has 13 recorded lectures across 5 series, all free to watch. Read or download the ENT 225 lecture note to study alongside the video.
