Nigeria's free digital learning hub. Videos, lecture notes, practice questions and leaderboards aligned with CCMAS, NBTE, NCCE, WAEC, NECO, IJMB and JAMB curricula.
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Nigeria's free digital learning hub. Videos, lecture notes, practice questions and leaderboards aligned with CCMAS, NBTE, NCCE, WAEC, NECO, IJMB and JAMB curricula.
Marketing Strategies for Startups and Small Businesses
Marketing strategies for startups and small businesses involve planned activities designed to attract customers, build brand awareness, and increase sales while operating with limited resources. These strategies often include digital marketing, social media promotion, content marketing, search engine optimization (SEO), email marketing, networking, referral programs, and customer relationship management. By understanding their target market and delivering value through effective communication, startups and small businesses can compete with larger organizations, establish a strong market presence, and foster customer loyalty. A well-executed marketing strategy helps businesses reach the right audience, maximize their marketing budget, generate sustainable growth, and improve their chances of long-term success in a competitive business environment.
This lecture is part of ENT 225 Foundation of Entrepreneurial Marketing in the Entrepreneurship department. The course has 13 recorded lectures across 5 series, all free to watch. Read or download the ENT 225 lecture note to study alongside the video.
