ENT 225 — Foundation of Entrepreneurial Marketing

About this course

ENT 225 Foundation of Entrepreneurial Marketing is a 200 Level course in the Entrepreneurship department, taught in the First Semester. On La-Net Hub you can watch all 13 recorded lectures for free, grouped into 5 series, read the course lecture note online or download it as a PDF, and test yourself with practice questions.

Core Concept and Importance of Marketing for New Ventures Marketing is the process of identifying customer needs, creating value through products or services, and effectively communicating that value to target customers. For new ventures, marketing is a critical function because it helps entrepreneurs understand their market, attract potential customers, build brand awareness, and differentiate their business from competitors. Effective marketing enables startups to generate sales, establish customer loyalty, and achieve sustainable growth by ensuring that the right products reach the right audience at the right time. Without proper marketing, even innovative products and services may fail to gain market acceptance, making marketing essential for the survival and success of new ventures.

Marketing Strategies for Startups and Small Businesses Marketing strategies for startups and small businesses involve planned activities designed to attract customers, build brand awareness, and increase sales while operating with limited resources. These strategies often include digital marketing, social media promotion, content marketing, search engine optimization (SEO), email marketing, networking, referral programs, and customer relationship management. By understanding their target market and delivering value through effective communication, startups and small businesses can compete with larger organizations, establish a strong market presence, and foster customer loyalty. A well-executed marketing strategy helps businesses reach the right audience, maximize their marketing budget, generate sustainable growth, and improve their chances of long-term success in a competitive business environment.

Lectures in this course

Series 1: the core concept and importance of marketing for new ventures (series 1)

1. the core concept and importance of marketing for new ventures 1 13 minutes 42 seconds
2. the core concept and importance of marketing for new ventures 2 12 minutes 1 second
3. the core concept and importance of marketing for new ventures 3 13 minutes 14 seconds

Series 2: Marketing Strategies for startups and small Business (series 2)

1. Marketing Strategies for startups and small Business 1 11 minutes 54 seconds
2. Marketing Strategies for startups and small Business 2 10 minutes 46 seconds
3. Marketing Strategies for startups and small Business 3 6 minutes 54 seconds

Series 3: Traditional and Technology-Based Approaches to New Venture Marketing (series 3)

1. Traditional and Technology-Based Approaches to New Venture Marketing 1 13 minutes 30 seconds
2. Traditional and Technology-Based Approaches to New Venture Marketing 2 13 minutes 42 seconds
3. Traditional and Technology-Based Approaches to New Venture Marketing 3 8 minutes 14 seconds

Series 4: Competing in Global markets with new products (series 4)

1. Competing in Global markets with new products 1 9 minutes 25 seconds

Series 5: Communcating and innovations and creating Early mover Advantage (series 5)

1. Communcating and innovations and creating Early mover Advantage 1 10 minutes 3 seconds
2. Communcating and innovations and creating Early mover Advantage 2 7 minutes 11 seconds
3. Communcating and innovations and creating Early mover Advantage 3 6 minutes 44 seconds

Lecture note

Read the full ENT 225 lecture note online or download the PDF.

Open lecture note

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