Nigeria's free digital learning hub. Videos, lecture notes, practice questions and leaderboards aligned with CCMAS, NBTE, NCCE, WAEC, NECO, IJMB and JAMB curricula.
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Nigeria's free digital learning hub. Videos, lecture notes, practice questions and leaderboards aligned with CCMAS, NBTE, NCCE, WAEC, NECO, IJMB and JAMB curricula.
This introductory series explores how citizens' attitudes are formed, measured, and communicated — and how public opinion ultimately shapes democratic governance. Students will examine the processes through which individuals develop political opinions, the role of media, propaganda, and political messaging in shaping public discourse, and how governments and political actors respond to and influence public sentiment. It provides a critical understanding of the dynamic relationship between public opinion, political communication, and the functioning of democratic systems.
This lecture is part of POL 304 Political Behaviour in the Political Science department. The course has 16 recorded lectures across 8 series, all free to watch. Read or download the POL 304 lecture note to study alongside the video.
