Professionalism and Accountability in Public Relations.

Series 3: Principles, Practices, and Ethics in Public Relations.

About this course

This lecture is part of MCM 102 Principles of Public Relations. in the Mass Communication department. The course has 24 recorded lectures across 8 series, all free to watch. Read or download the MCM 102 lecture note to study alongside the video.

More lectures in MCM 102

• Concept and Definition of Public Relations.
• Historical Background and Development of Public Relations.
• Core Elements of Public Relations Practice.
• Evolution of Public Relations.
• Functions of Public Relations.
• Public Relations in Contemporary Contexts.
• Objectives of Public Relations.
• Fundamental Principles of PR Practice.
• Practices of Public Relations.
• Professionalism and Accountability in Public Relations.
• Processes of Public Relations.
• Roles of Public Relations Practitioners
• Strategies for Overcoming PR Challenges.
• Philosophies of Public Relations.
• Channels of Public Relations Communication.
• Integrating Philosophies, Channels and Applications.