MCM 102 — Principles of Public Relations.

About this course

MCM 102 Principles of Public Relations. is a 100 Level course in the Mass Communication department, taught in the Second Semester. On La-Net Hub you can watch all 24 recorded lectures for free, grouped into 8 series, read the course lecture note online or download it as a PDF, and test yourself with practice questions.

This covers all the video parts in the First Series of MCM 102.

This covers all the video parts in the Second Series of MCM 102.

Lectures in this course

Series 1: Series 1: Foundations of Public Relations.

1. Concept and Definition of Public Relations. 9 minutes 46 seconds
2. Historical Background and Development of Public Relations. 9 minutes 33 seconds
3. Core Elements of Public Relations Practice. 11 minutes 11 seconds

Series 2: Series 2: Evolution, Objectives, and Functions of Public Relations. · Part 1

1. Evolution of Public Relations. 8 minutes 31 seconds
2. Functions of Public Relations. 10 minutes 15 seconds
3. Public Relations in Contemporary Contexts. 12 minutes 49 seconds

Series 3: Series 2: Evolution, Objectives, and Functions of Public Relations. · Part 2

1. Evolution of Public Relations. 8 minutes 16 seconds
2. Objectives of Public Relations. 10 minutes 7 seconds
3. Public Relations in Contemporary Contexts. 13 minutes 30 seconds

Series 4: Series 3: Principles, Practices, and Ethics in Public Relations. · Part 1

1. Fundamental Principles of PR Practice. 7 minutes 44 seconds
2. Practices of Public Relations. 14 minutes 38 seconds
3. Professionalism and Accountability in Public Relations. 11 minutes 4 seconds

Series 5: Series 3: Principles, Practices, and Ethics in Public Relations. · Part 2

1. Fundamental Principles of PR Practice. 6 minutes 47 seconds
2. Practices of Public Relations. 13 minutes 48 seconds
3. Professionalism and Accountability in Public Relations. 11 minutes 40 seconds

Series 6: Series 4: Processes, Roles and Challenges of PR. · Part 1

1. Processes of Public Relations. 8 minutes 18 seconds
2. Roles of Public Relations Practitioners 8 minutes 31 seconds
3. Strategies for Overcoming PR Challenges. 10 minutes 9 seconds

Series 7: Series 4: Processes, Roles and Challenges of PR. · Part 2

1. Processes of Public Relations. 8 minutes 16 seconds
2. Roles of Public Relations Practitioners 8 minutes 38 seconds
3. Strategies for Overcoming PR Challenges. 10 minutes 42 seconds

Series 8: Series 5: Philosophies, Channels and Applications of PR Principles.

1. Philosophies of Public Relations. 9 minutes 48 seconds
2. Channels of Public Relations Communication. 14 minutes 28 seconds
3. Integrating Philosophies, Channels and Applications. 14 minutes 11 seconds

Lecture note

Read the full MCM 102 lecture note online or download the PDF.

Open lecture note

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