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E-commerce Principles and the Future of Entrepreneurship examines the fundamental concepts that govern electronic commerce and their impact on the evolution of entrepreneurial activities in the digital age. E-commerce principles involve the use of internet-based technologies to buy, sell, market, and deliver goods and services efficiently through online platforms, emphasizing factors such as customer satisfaction, security, convenience, digital payment systems, and effective supply chain management. As technology continues to advance, the future of entrepreneurship is increasingly shaped by e-commerce, artificial intelligence, mobile commerce, social media marketing, big data analytics, and global digital connectivity, which provide entrepreneurs with new opportunities to reach wider markets and operate more efficiently. Together, e-commerce principles and emerging technological trends are transforming the entrepreneurial landscape by lowering barriers to entry, fostering innovation, enhancing competitiveness, and creating sustainable business opportunities in the global digital economy.
This lecture is part of BUA 401 Foundations of business policy and strategic management in the Entrepreneurship department. The course has 18 recorded lectures across 6 series, all free to watch. Read or download the BUA 401 lecture note to study alongside the video.