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Contemporary Strategic Management Issues and Case Studies examines the current challenges and opportunities that organizations face in an increasingly dynamic and competitive business environment, as well as real-world examples that illustrate how these challenges are addressed. Contemporary strategic management issues include digital transformation, globalization, sustainability, innovation, corporate governance, technological disruption, risk management, cybersecurity, and changing customer expectations. Organizations must continuously adapt their strategies to respond effectively to these factors while maintaining competitiveness and achieving long-term objectives. Case studies provide practical insights into the successes, failures, and strategic decisions of organizations across different industries, enabling managers and students to understand the application of strategic management concepts in real-life situations. Together, contemporary strategic management issues and case studies enhance the understanding of strategic decision-making, organizational adaptation, and sustainable performance in today's rapidly evolving business landscape.
This lecture is part of BUA 401 Foundations of business policy and strategic management in the Business Administration department. The course has 18 recorded lectures across 6 series, all free to watch. Read or download the BUA 401 lecture note to study alongside the video.