Nigeria's free digital learning hub. Videos, lecture notes, practice questions and leaderboards aligned with CCMAS, NBTE, NCCE, WAEC, NECO, IJMB and JAMB curricula.
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Nigeria's free digital learning hub. Videos, lecture notes, practice questions and leaderboards aligned with CCMAS, NBTE, NCCE, WAEC, NECO, IJMB and JAMB curricula.
Researching products and consumers is a fundamental part of advertising because it helps advertisers understand what to promote, who to promote it to, and how to communicate effectively. Good research reduces risk, improves campaign performance, and ensures that advertising messages meet consumer needs and preferences.
This lecture is part of MCM 214 Advert Copy Writing in the Mass Communication department. The course has 20 recorded lectures across 10 series, all free to watch. Read or download the MCM 214 lecture note to study alongside the video.
