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Exploring Internet Advertising Technologies introduces the digital tools, platforms, and technologies used in online advertising. It covers search engines, social media ads, display advertising, targeting methods, analytics, and emerging technologies that help businesses create, manage, and measure effective internet advertising campaigns
This lecture is part of MCM 214 Advert Copy Writing in the Mass Communication department. The course has 20 recorded lectures across 10 series, all free to watch. Read or download the MCM 214 lecture note to study alongside the video.