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Foundations of Public Relations in Government refer to the principles, structures, and practices through which government institutions communicate and build relationships with the public, stakeholders, and the media. It involves promoting transparency, accountability, and trust by providing accurate information about policies, programs, and decisions, while also managing public opinion and feedback. Government public relations focuses on two-way communication—informing citizens and listening to their concerns—to support effective governance and democratic participation. Core elements include strategic communication planning, media relations, crisis communication, and ethical standards, all aimed at enhancing credibility and fostering a positive image of government institutions.
This lecture is part of KWASU-PAD214 Public Relation In Government in the Public Relations department. The course has 3 recorded lectures across 1 series, all free to watch.