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This is the complete lecture note for BUA 319 E-Commerce. You can read it online below, open it in the full viewer, or download the PDF for offline study. It pairs with the course's video lectures, so you can read and watch together.
LA-NET | ONLINE LEARNING VIDEO PLATFORM FOR POST-SECONDARY & HIGHER INSTITUTION STUDENTS
LA-NET | ONLINE LEARNING VIDEO PLATFORM FOR POST-SECONDARY & HIGHER INSTITUTION STUDENTS Series 1: Foundations of E-Commerce Systems Series outline 1.1 Introduction to E-Commerce • 1.1.1 Definition and scope of e-commerce • 1.1.2 Historical development of e-commerce • 1.1.3 Principles of e-commerce 1.2 Types of E-Commerce Systems • 1.2.1 Business-to-Business (B2B) systems • 1.2.2 Business-to-Consumer (B2C) systems • 1.2.3 Consumer-to-Consumer (C2C) systems • 1.2.4 Other emerging forms (e.g. C2B, G2C) 1.3 Internet-Based Business Models • 1.3.1 Overview of online business models • 1.3.2 Revenue models in e-commerce • 1.3.3 Drivers and benefits of e-commerce systems 1.4 Virtual Value Chains and E-Commerce Management • 1.4.1 Concept of virtual value chains • 1.4.2 Use of information systems in e-commerce • 1.4.3 E-commerce management practices Introduction In today’s interconnected world, buying and selling no longer depend solely on physical shops or face-to-face transactions. With the rise of the internet, businesses and individuals alike can engage in commerce across borders, at any time of day, and with remarkable efficiency. This transformation is what we call e-commerce, and it has become a cornerstone of modern business practice. Understanding its foundations is essential for anyone who wishes to participate meaningfully in the digital economy. The aim of this Series is to equip you with a clear grasp of the fundamental concepts, systems, and models that underpin e-commerce. By the end of this Series, you will be able to define different types of e-commerce systems, explain their principles, and analyse the business models and management practices that support them.
LA-NET | ONLINE LEARNING VIDEO PLATFORM FOR POST-SECONDARY & HIGHER INSTITUTION STUDENTS We shall commence this Series by introducing the definition, scope, and historical development of e-commerce, alongside its guiding principles. Next, we will examine the different types of e-commerce systems, ranging from business-to-business to consumer-to-consumer, including emerging forms. Following that, we will explore internet-based business models, revenue structures, and the drivers and benefits that make e-commerce attractive. Finally, we will wrap up by considering virtual value chains and management practices, including the role of information systems in sustaining online businesses. This progression will provide you with a solid foundation for the more advanced topics that follow in later Series. Series Learning Outcomes Upon completing this Series, you should be able to: • 2.1 define the concept and scope of e-commerce and explain its historical development, • 2.2 describe the guiding principles that underpin e-commerce systems, • 2.3 classify the major types of e-commerce systems such as B2B, B2C, and C2C, • 2.4 analyse internet-based business models and identify their associated revenue structures, • 2.5 evaluate the key drivers and benefits that influence the adoption of e-commerce systems, and • 2.6 explain the role of virtual value chains and demonstrate how information systems support e-commerce management. 1.1 Introduction To E-Commerce 1.1.1 Definition and scope of e-commerce E-commerce refers to the buying and selling of goods and services, or the transmission of funds and data, over electronic networks such as the internet. It covers a wide scope, including retail shopping, online banking, electronic payments, auctions, and even digital marketplaces for services. The scope of e-commerce extends beyond simple transactions, as it also involves marketing, customer service, and supply chain management. Fill in the blank: E-commerce refers to the buying and selling of goods and services over ________.
LA-NET | ONLINE LEARNING VIDEO PLATFORM FOR POST-SECONDARY & HIGHER INSTITUTION STUDENTS 1.1.2 Historical development of e-commerce The history of e-commerce can be traced back to the 1960s when businesses began using Electronic Data Interchange (EDI), which is the computer-to-computer exchange of business documents in a standard electronic format. By the 1990s, the rise of the internet and web browsers enabled online shopping and digital marketplaces. Today, e-commerce has evolved into a global system that supports mobile commerce, social commerce, and cloud-based platforms. Fill in the blank: The early form of e-commerce in the 1960s was known as ________.
LA-NET | ONLINE LEARNING VIDEO PLATFORM FOR POST-SECONDARY & HIGHER INSTITUTION STUDENTS 1.1.3 Principles of e-commerce The principles of e-commerce include accessibility, which ensures that online platforms are available to users worldwide, security, which protects transactions and data, and efficiency, which reduces transaction costs and time. Another principle is interactivity, allowing businesses to engage directly with customers through personalised services. These principles guide the design and management of e-commerce systems. Fill in the blank: One principle of e-commerce that ensures protection of transactions and data is ________.
LA-NET | ONLINE LEARNING VIDEO PLATFORM FOR POST-SECONDARY & HIGHER INSTITUTION STUDENTS Pilot questions 1.1 1. Which term refers to the buying and selling of goods and services over electronic networks? 2. What was the early form of e-commerce in the 1960s called? 3. Name one principle of e-commerce that reduces transaction costs and time. 4. Which principle of e-commerce allows businesses to engage directly with customers? 5. What development in the 1990s enabled online shopping to become widespread?
LA-NET | ONLINE LEARNING VIDEO PLATFORM FOR POST-SECONDARY & HIGHER INSTITUTION STUDENTS 1.2 Types Of E-Commerce Systems 1.2.1 Business-to-Business (B2B) systems Business-to-Business (B2B) refers to electronic transactions conducted between two businesses. These systems often involve wholesalers, manufacturers, and suppliers who exchange goods, services, or information. B2B e-commerce is characterised by large transaction volumes, long-term relationships, and negotiated pricing. It is vital for supply chain efficiency and often integrates with enterprise resource planning systems. Fill in the blank: Transactions between two businesses conducted electronically are known as ________. 1.2.2 Business-to-Consumer (B2C) systems
LA-NET | ONLINE LEARNING VIDEO PLATFORM FOR POST-SECONDARY & HIGHER INSTITUTION STUDENTS Business-to-Consumer (B2C) refers to transactions where businesses sell directly to individual consumers through online platforms. Examples include online retail stores such as Amazon or Jumia. B2C systems are characterised by smaller transaction volumes, shorter decision-making cycles, and a focus on customer experience. They often rely on digital marketing strategies to attract and retain customers. Fill in the blank: Online retail stores such as Amazon operate under the ________ model. 1.2.3 Consumer-to-Consumer (C2C) systems Consumer-to-Consumer (C2C) refers to transactions between individual consumers, usually facilitated by a third-party platform. Examples include online marketplaces such as eBay or OLX, where individuals can sell goods directly to other individuals. C2C systems are
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