Nigeria's free digital learning hub. Videos, lecture notes, practice questions and leaderboards aligned with CCMAS, NBTE, NCCE, WAEC, NECO, IJMB and JAMB curricula.
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Nigeria's free digital learning hub. Videos, lecture notes, practice questions and leaderboards aligned with CCMAS, NBTE, NCCE, WAEC, NECO, IJMB and JAMB curricula.
The foundations of how organizations market products and services focus on the principles and processes used to identify customer needs and deliver value effectively. Marketing begins with research to understand target audiences, followed by the development of strategies involving product design, pricing, promotion, and distribution—often referred to as the marketing mix. Organizations aim to create awareness, attract customers, and build long-term relationships through branding, advertising, and customer engagement. These foundations also emphasize competition, innovation, and responsiveness to market trends, ensuring that products and services remain relevant and appealing. Overall, marketing serves as a bridge between organizations and consumers, driving sales, growth, and customer satisfaction.
This lecture is part of MKT 212 Business to Business Marketing in the Marketing department. The course has 28 recorded lectures across 10 series, all free to watch. Read or download the MKT 212 lecture note to study alongside the video.
