Nigeria's free digital learning hub. Videos, lecture notes, practice questions and leaderboards aligned with CCMAS, NBTE, NCCE, WAEC, NECO, IJMB and JAMB curricula.
Loading
Nigeria's free digital learning hub. Videos, lecture notes, practice questions and leaderboards aligned with CCMAS, NBTE, NCCE, WAEC, NECO, IJMB and JAMB curricula.
Business Feasibility, Strategy, and Marketing are interconnected pillars that determine whether a business idea can succeed in the real world. Business feasibility involves analyzing the practicality of an idea by assessing financial viability, market demand, resources, and risks. A well-defined business strategy then outlines the long-term vision, competitive positioning, and operational plans to achieve sustainable growth. Finally, marketing ensures that products or services reach the right audience through effective branding, promotion, and customer engagement. Together, these elements provide a structured approach for entrepreneurs to validate ideas, build resilience, and create value in competitive markets.
This lecture is part of CYB 322 CYBERSECURITY INNOVATION AND ENTREPRENEURSHIP in the Cyber Security department. The course has 99 recorded lectures across 14 series, all free to watch. Read or download the CYB 322 lecture note to study alongside the video.
