Nigeria's free digital learning hub. Videos, lecture notes, practice questions and leaderboards aligned with CCMAS, NBTE, NCCE, WAEC, NECO, IJMB and JAMB curricula.
Loading
Nigeria's free digital learning hub. Videos, lecture notes, practice questions and leaderboards aligned with CCMAS, NBTE, NCCE, WAEC, NECO, IJMB and JAMB curricula.
Fisheries and Aquaculture · 400 Level
This is the complete lecture note for FAA 405 Fish Marketing and Marketing Management, Accounting Practices and Economics, prepared for Fisheries and Aquaculture students at 400 Level. You can read it online below, open it in the full viewer, or download the PDF for offline study. It pairs with the course's video lectures, so you can read and watch together.
LA-NET | ONLINE LEARNING VIDEO PLATFORM FOR POST-SECONDARY & HIGHER INSTITUTION STUDENTS
LA-NET | ONLINE LEARNING VIDEO PLATFORM FOR POST-SECONDARY & HIGHER INSTITUTION STUDENTS Course code: FAA 405 Course title: Fish Marketing and Marketing Management, Accounting Practices and Economics Course credit load: 2 Units Series 1: Introduction to Fish Marketing and Core Marketing Concepts Part 1.1 Introduction to fish marketing 1.1.1 Definition and scope of marketing in fisheries 1.1.2 Importance of marketing in aquaculture and fisheries production 1.1.3 Marketing as a precursor to production Part 1.2 Core marketing concepts 1.2.1 Needs, wants, and demand in fisheries marketing 1.2.2 Market structure, functions, and types 1.2.3 Marketing margins and strategies Part 1.3 Marketing management in fisheries 1.3.1 Planning and organising marketing activities 1.3.2 Product development and product mix 1.3.3 Avoiding product rejection and failure Introduction Marketing is a vital part of fisheries and aquaculture, ensuring that products reach consumers in ways that meet their needs and generate value for producers. Without effective marketing, even the best production efforts may fail, as products can be rejected or undervalued in the marketplace. This Series introduces you to the foundations of fish marketing, helping you appreciate its role as an integral process in fisheries management and aquaculture development.
LA-NET | ONLINE LEARNING VIDEO PLATFORM FOR POST-SECONDARY & HIGHER INSTITUTION STUDENTS The aim of this Series is to equip you with knowledge of marketing principles and management strategies, enabling you to apply these concepts to fish and fishery products for successful outcomes. We shall commence this Series by exploring the definition and scope of fish marketing, its importance, and its role as a precursor to production. Next, we will examine core marketing concepts such as needs, wants, demand, market structures, functions, and strategies. Finally, we will wrap up by studying marketing management in fisheries, focusing on planning, product development, and ways to avoid product rejection and failure. Series Learning Outcomes Upon completing this Series, you should be able to: SLO 1.1 define fish marketing and explain its scope in fisheries and aquaculture, SLO 1.2 explain the importance of marketing as a precursor to production efforts, SLO 1.3 describe core marketing concepts such as needs, wants, and demand, SLO 1.4 analyse market structures, functions, and types in fisheries marketing, SLO 1.5 evaluate marketing margins and strategies for fish and fishery products, SLO 1.6 demonstrate how to plan and organise marketing activities in fisheries, SLO 1.7 design product development and product mix strategies for fish products, and SLO 1.8 apply marketing knowledge to avoid product rejection and failure in fisheries. 1.1 Introduction to Fish Marketing 1.1.1 Definition and scope of marketing in fisheries
LA-NET | ONLINE LEARNING VIDEO PLATFORM FOR POST-SECONDARY & HIGHER INSTITUTION STUDENTS Marketing is the process of identifying consumer needs, creating products that satisfy those needs, and delivering them effectively to the market. In fisheries, marketing covers all activities that ensure fish and fishery products reach consumers in good condition, at the right time, and at fair prices. The scope of marketing in fisheries includes production planning, distribution, pricing, promotion, and customer service. Marketing in fisheries ensures that products are not only produced but also accepted by consumers, thereby linking production with consumption. Marketing in fisheries covers production planning, distribution, pricing, promotion, and ______ service. Figure 1.1 Scope of marketing in fisheries 1.1.2 Importance of marketing in aquaculture and fisheries production Marketing is crucial because it determines whether fish products succeed or fail in the marketplace. Without effective marketing, products may be rejected, leading to
LA-NET | ONLINE LEARNING VIDEO PLATFORM FOR POST-SECONDARY & HIGHER INSTITUTION STUDENTS financial losses. Marketing also helps producers plan production according to consumer demand, ensuring that supply matches market needs. Effective marketing reduces waste, increases profitability, and supports sustainable fisheries development. Marketing helps producers plan production according to consumer ______. Plate 1.1 Importance of marketing in fisheries 1.1.3 Marketing as a precursor to production Marketing is often described as a precursor to production, meaning that producers must first identify consumer needs before deciding what to produce. In
LA-NET | ONLINE LEARNING VIDEO PLATFORM FOR POST-SECONDARY & HIGHER INSTITUTION STUDENTS fisheries, this ensures that fish species, product forms, and quantities align with market demand. By treating marketing as a precursor, producers avoid overproduction and ensure that resources are used efficiently. Marketing as a precursor to production means producers must first identify consumer ______. Box 1.1 Marketing as a precursor to production Marketing activity Production implication Identifying consumer needs Determines species to culture Assessing demand Guides production volume Analysing preferences Shapes product form (fresh, frozen, smoked) Studying market trends Influences timing of production Pilot questions 1.1 Define marketing in fisheries. State one scope of marketing in fisheries. Mention one importance of marketing in aquaculture. Identify one implication of treating marketing as a precursor to production. Explain why marketing is essential for product acceptance. 1.2 Core Marketing Concepts 1.2.1 Needs, wants, and demand in fisheries marketing
LA-NET | ONLINE LEARNING VIDEO PLATFORM FOR POST-SECONDARY & HIGHER INSTITUTION STUDENTS Needs are basic requirements such as food and nutrition that consumers must satisfy. Wants are specific preferences shaped by culture, taste, and individual choice, for example preferring smoked fish over fresh fish. Demand refers to the quantity of a product that consumers are willing and able to purchase at a given price. In fisheries marketing, understanding needs, wants, and demand helps producers design products that meet consumer expectations and ensure profitability. Needs are basic requirements, wants are preferences, and demand is the quantity consumers are willing and able to ______. Figure 1.2 Needs, wants, and demand in fisheries marketing 1.2.2 Market structure, functions, and types Market structure refers to the organisation of buyers and sellers in a market, which may be competitive, monopolistic, or cooperative. Market functions are the
LA-NET | ONLINE LEARNING VIDEO PLATFORM FOR POST-SECONDARY & HIGHER INSTITUTION STUDENTS activities that facilitate exchange, such as buying, selling, transporting, storing, and financing. Market types in fisheries include local markets, wholesale markets, and export markets. Recognising these elements helps producers and marketers choose the right strategies for distributing fish and fishery products. Market structure refers to organisation, market functions are activities, and market types include local, wholesale, and ______ markets. Plate 1.2 Market structures and functions in fisheries 1.2.3 Marketing margins and strategies Marketing margin is the difference between the price received by producers and the price paid by consumers. It reflects costs of processing, transportation, and
This is the opening of the note. Read the full note or download the PDF to continue.
