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BED 124 — Principles of marketing for business educators

Business Administration · 100 Level · Second Semester

About this course

BED 124 Principles of marketing for business educators is a 100 Level course in the Business Administration department, taught in the Second Semester. On La-Net Hub you can watch all 30 recorded lectures for free, grouped into 10 series, read the course lecture note online or download it as a PDF, and test yourself with practice questions.

Foundations of marketing and market concepts

Principles, functions and processes of marketing

Lectures in this course

Series 1: Foundations of marketing and market concepts · Part 1

  1. BED 124 M SERIES 1.1 6 minutes 52 seconds
  2. BED 124 M SERIES 1.2 8 minutes 12 seconds
  3. BED 124 M SERIES 1.3 7 minutes 15 seconds

Series 2: Foundations of marketing and market concepts · Part 2

  1. BED 124 F SERIES 1.1 6 minutes 52 seconds
  2. BED 124 F SERIES 1.2 8 minutes 12 seconds
  3. BED 124 F SERIES 1.3 7 minutes 15 seconds

Series 3: Principles, functions and processes of marketing · Part 1

  1. BED 124 M SERIES 2.1 5 minutes 52 seconds
  2. BED 124 M SERIES 2.2 7 minutes 26 seconds
  3. BED 124 M SERIES 2.3 6 minutes 58 seconds

Series 4: Principles, functions and processes of marketing · Part 2

  1. BED 124 F SERIES 2.1 5 minutes 52 seconds
  2. BED 124 F SERIES 2.2 7 minutes 26 seconds
  3. BED 124 F SERIES 2.3 6 minutes 58 seconds

Series 5: The marketing mix and market segmentation · Part 1

  1. BED 124 M SERIES 3.1 5 minutes 20 seconds
  2. BED 124 M SERIES 3.2 7 minutes 11 seconds
  3. BED 124 M SERIES 3.3 8 minutes 20 seconds

Series 6: The marketing mix and market segmentation · Part 2

  1. BED 124 F SERIES 3.1 5 minutes 20 seconds
  2. BED 124 F SERIES 3.2 7 minutes 11 seconds
  3. BED 124 F SERIES 3.3 8 minutes 20 seconds

Series 7: Retailing, wholesaling and consumer behavior · Part 1

  1. BED 124 M SERIES 4.1 6 minutes 12 seconds
  2. BED 124 M SERIES 4.2 7 minutes 47 seconds
  3. BED 124 M SERIES 4.3 6 minutes 48 seconds

Series 8: Retailing, wholesaling and consumer behavior · Part 2

  1. BED 124 F SERIES 4.1 6 minutes 12 seconds
  2. BED 124 F SERIES 4.2 7 minutes 47 seconds
  3. BED 124 F SERIES 4.3 6 minutes 48 seconds

Series 9: Marketing research and information systems · Part 1

  1. BED 124 M SERIES 5.1 5 minutes 32 seconds
  2. BED 124 M SERIES 5.2 8 minutes 19 seconds
  3. BED 124 M SERIES 5.3 7 minutes 22 seconds

Series 10: Marketing research and information systems · Part 2

  1. BED 124 F SERIES 5.1 5 minutes 32 seconds
  2. BED 124 F SERIES 5.2 8 minutes 19 seconds
  3. BED 124 F SERIES 5.3 7 minutes 22 seconds
BED 124 Principles of marketing for business educators

Lecture note

Read the full BED 124 lecture note online or download the PDF.

Open lecture note

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